Nike has begun its journey to Rio 2016 Olympics with one goal: to be brand of the people. In 2015 we launched a local brand voice campaign, a call to action to start a collaborative movement to transform the country through sports.

Photography: Boogie

Artwork created in partnership with graffiti artist Cranio  

Artwork created in partnership with graffiti artist Cranio

 

Artwork created in partnership with graffiti artist Piá

Artwork created in partnership with graffiti artist Piá

Artwork created in partnership with graffiti artist Marcio SWK

Artwork created in partnership with graffiti artist Marcio SWK

Artwork created in partnership with artist Fernando Chamarelli

Artwork created in partnership with artist Fernando Chamarelli

Vem Junto Movie Poster. Artwork developed in partnership with illustrator Kakofonia

Vem Junto Movie Poster. Artwork developed in partnership with illustrator Kakofonia

Artwork created in partnership with graffiti artists Ananda Nahu and Izolag

Artwork created in partnership with graffiti artists Ananda Nahu and Izolag