To launch the 2014 Brasil Nation Team Home Jersey, the one used in Brasil World Cup, we had the mission of creating an experience at the same level of the moment that brazilian football was going to live. With that in mind, Nike photographed the team and (famous and anonymous) brazilian people, in partnership with Platon, one of the most respected photographers around in the world.

My contribution to this project was the development and production of the packaging, intended to house the book, the jersey and a special edition be@rbrick, designed and produced by the japanese enterprise Medicom Toy Corporation as a homage to the team. The box had three layers, including a foam diecut base, covered with a rigid gold paper layer and a kraft paper exterior, using materials that relate to Brazil and to the specific moment in a premium way.